SEE THE DIFFERENCE / BRAND STORY / 2019

BRAND STORY VIDEO

We Are Riton – Brand Story Video Release

July 10, 2019 by Wernich Kay in News Stories

WE ARE RITON – SEE THE DIFFERENCE

As a newer brand in a crowded industry, we’ve heard all the questions. “What makes Riton different? Why should I buy your product? What is Riton Optics? How long will you be around though? What does your warranty really cover?”

We understand these questions, because just like you, we are consumers in this industry. We would like to tell you a little bit about who we are, and to do this we will also tell you who we are not.


  • We are NOT a “fly-by-night” company. We ARE a company founded by a Military and Law Enforcement Veteran family, and we ARE committed to continual growth without sacrificing the core values of our business.
  • We are NOT a team of corporate staff members that is naïve to the many wonders of the great outdoors. We ARE a team of military and law enforcement families, hunters, competitive shooters, and outdoor enthusiasts who wholeheartedly believe in the Second Amendment.
  • We are NOT “just another scope company”. Riton was built to stand apart from the others in value, in quality and in service. From our high investment into research, design, engineering and development of each optic, to our dual inspection process in Tucson, Arizona, we ARE building optics to meet your needs at the industry’s most competitive price points.
  • We are NOT the company that claims to be there for you and then abandons you with outsourced customer service and long turnaround times. We ARE dedicated to providing you the service we would expect as consumers in this industry; this includes personalized customer service and an industry-leading warranty that promises a new product replacement within 48 business hours.
  • We are NOT a “budget” scope. Riton has pioneered a new supply chain process to provide you with high-quality material, hand-sourced components and precision assemblies at some of the industry’s most competitive prices. We ARE the best value in optics, always giving you the quality and service you need to accomplish your mission.

While we want to give you an opportunity to know who we are, we also believe in the old adage that “actions speak louder than words”. To this, we invite you to experience the Riton Promise –  give us a call, send us a message, come see us at a show, check out our optics at a local store,  contact one of our many ProStaff members, leave us a comment on social media, or visit with any one of our team members, and SEE THE DIFFERENCE.

 

“When I was a kid growing up in Montana, we hunted to put dinner on our table. The quality tools needed to do that were not always affordable for us.

The creation of Riton and the core of the company is based on that very passion to provide people with the quality they need and the service they deserve at a price they can afford.”

Brady Speth, Founder and CEO