2018 Growth and beyond

BIG NEWS ON THE HORIZON

Best Growth Year In Company History Means Changes at Riton Optics

November 8, 2018 by Wernich Kay in News Stories

Riton Optics has grown exponentially in 2018, and is looking forward to continuing that growth into 2019 and beyond. In order to focus their sales approach at the dealer level and to better serve a vastly expanded dealer base, Riton has partnered with four Manufacturer’s Representation Groups across the country.

Transitioning from an in-house sales team to these vetted groups enables Riton to put more ‘boots on the ground’, providing dealers with more accessibility to the Riton product line and ensuring consistency in their sales, corporate culture and company message.

We love watching people pick up our optics with an instant awe of the clarity and quality. When we tell them the price their faces usually light up with amazement. Our biggest task is getting the optics in front of people across the country so they can experience just that. With the addition of these rep groups, there will be much more accessibility to the line.
– said Founder and CEO, Brady Speth.

In starting this endeavor, the Riton management team invested a great deal of time with extended reviews of each of the groups and their individual representatives in each area.

According to Riton’s Director of Sales, Todd Neice, “Beyond reviewing each of the potential rep groups for historical successes and relationships, it was very important to us to review their people and their company philosophies. At Riton, we are about people and service in everything we do and we wanted rep groups that would emulate those philosophies.”

Each of the four groups that will be representing Riton across the country were selected in accordance of those items and the Riton corporate team has set practices in place to ensure that they will closely connected with each representative group’s leadership as well as each representative that is servicing dealer accounts.

Coverage for dealers across the country will now fall under the following partnered organizations:

TALO (Texas, Arkansas, Louisiana, Oklahoma) + Mississippi: SCHOOLER AND ASSOCIATES
Schooler and Associates has been a successful sales organization in the TALO territory for 20 years providing professional representation for outdoor sporting goods manufacturers to all avenues of distribution. Their team currently offers sales and marketing services for 5 states, including Texas, Arkansas, Louisiana, Oklahoma and Mississippi.

We are excited to partner with Riton Optics to help develop the TALO territory. The Riton brand brings a solid line of optics with competitive pricing and backed by what we have found is the strongest warranty in the industry. It is our goal to penetrate the dealer and distributor markets to maximize the growth of their brand.
– Schooler and Associates

MINK (Missouri, Iowa, Nebraska, Kansas) Upper Midwest (North Dakota, South Dakota, Minnesota and Wisconsin) and Great Lakes Illinois, Indiana, Michigan, Ohio + Kentucky: EVERNHAM SALES ASSOCIATES.

Evernham Sales Associates (ESA) has been a successful sales organization in the Midwest for over 35 years providing professional representation for outdoor sporting goods manufacturers to all avenues of distribution. The ESA team currently offers sales and marketing services for seventeen states, from the Ohio/Pennsylvania border to the Kansas/Colorado border and from North Dakota to Texas.

Our recent partnership with Riton Optics for thirteen states is a rare opportunity to grow with a new and exciting brand of sport and tactical optics. Riton Optics brings incredible quality along with incredible value to a very competitive marketplace and we are fortunate and thrilled to be a part of their rapidly growing brand.
– Mike Evernham, President, Evernham Sales Associates

SOUTHEAST– Florida, Georgia, Alabama, West Virginia, Virginia, North Carolina, South Carolina and Tennessee : OUTDOOR MARKETING GROUP
Outdoor Marketing Group has been a successful sales organization in the Southeast for over 40 years. The team currently offers sales and marketing services for nine states, including: Florida, Georgia, Alabama, West Virginia, Virginia, North Carolina, South Carolina and Tennessee. Outdoor Marketing Group remains at the forefront of the industry in maintaining their reputation as a group that provides the services necessary to help grow companies like Riton.

WEST– California, Nevada, Arizona, New Mexico, Colorado, Utah, Oregon, Montana, Hawaii, Wyoming, Washington, Alaska and Idaho : OWEN J. BROWN AND ASSOCIATES
Owen J. Brown & Associates (OJBA) is a seasoned sales and marketing group that covers the western 13 states, including: California, Nevada, Arizona, New Mexico, Colorado, Utah, Oregon, Montana, Hawaii, Wyoming, Washington, Alaska and Idaho. OJBA was founded in 1971 and is currently headquartered in Ripon, California. With seven knowledgeable sales representatives in the territory, they provide comprehensive experience to the hunting, shooting and outdoor trades in a variety of metropolitan to mountainous hunting regions. The strong reputation of OJBA is maintained by cultivating long standing relationships while using innovative thinking for the changing market.
Riton looks forward to the upcoming “show season” and the rest of 2019 to set another record year of growth with their new partners!

With Riton Optics, you will SEE THE DIFFERENCE in value, quality and service. As the only Law Enforcement and Military Veteran Owned optics company in the world, Riton was founded on the premise that a person’s hard- earned dollar should buy quality optics and the best service at every price point. With an unwavering passion for offering high quality optics at the industry’s most competitive prices, Riton is dedicated to always putting the customer first. Every Riton optic goes through a dual inspection process in Tucson, AZ and is backed by the Riton Promise Warranty which includes a rapid new product replacement on all returns and requires no proof of purchase. Give them a call, send them an email or find them at one of their nationwide dealers. For more information on Riton, visit www.ritonoptics.com.