About Us

We understand that when you chose Riton as your optics provider you are trusting us with your purchase and we want you to be able to get to know us.

WE ARE RITON

“Riton was built out of the belief that a person’s hard-earned dollar should buy quality optics and the best service at every price point.”

Founder: Brady Speth John Smith

Born In The Heart Of The Wild West

Straight out of Tucson, Arizona, Riton Optics was founded in 2013 by a Law Enforcement and Military Veteran, Brady Speth, and his wife, Carrie Speth. In designing this Veteran and family owned business, the goal was to bring quality and affordability to the optics industry with the greatest focus being you: the customer and end user.

In the initial years of the business, the focus was on market research, design and testing to ensure the Riton optics line could meet all demands of the end user. With a staff of avid shooters and hunters, the product line originates through practical, real world applications providing you with the quality and functionality needed in a variety of applications. The optics are then put through a series of tests by internal experts, as well as Tier One military personnel, law enforcement officers, competitive shooters and hunters all around the world. Riton has continued to grow their product line and market share each year through the continual development of new product requested by you.

You Will See the Difference

At Riton we have an unwavering passion for offering high quality optics at the industry’s most competitive prices and matched by incredible service. With each and every order we strive to surpass your expectations. From your first look through our Riton High Density glass to your interaction with our customer service team in Tucson, Arizona, we are confident that you will appreciate the quality of our service and products.

You will see the difference in everything we do because we are different, and we developed this company to be exactly that so that you, the consumer, get everything you deserve.

The Riton Promise Contact Us

Key Players

We have made Riton different because we believe consumers deserve better.

  • Brady Speth

    Brady Speth

    Founder and CEO
    • Facebook
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    Brady Speth

    Founder and CEO

    “I’m a great believer in luck, in that the harder I work the more luck I have.”

  • Carrie Speth

    Carrie Speth

    COO

    Carrie Speth

    COO

    “To find yourself, think for yourself”

  • Todd Neice

    Todd Neice

    National Director of Sales
    • LinkedIn
    • Email

    Todd Neice

    National Director of Sales

    "Don't be afraid to give up the good to go for the great." - John D. Rockefeller

  • Alexa Lang

    Alexa Lang

    Director of Operations
    • Email

    Alexa Lang

    Director of Operations

    “To succeed in life, you need three things: a wishbone, a backbone and a funny bone.” - Reba McEntire

  • Calley Carpenter

    Calley Carpenter

    Director of Marketing
    • LinkedIn
    • Email

    Calley Carpenter

    Director of Marketing

    “Creative ideas flourish best in a shop which preserves some spirit of fun.” - Leo Burnett

  • Jerimiah Alexander

    Jerimiah Alexander

    Business Development Manager
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    • Email

    Jerimiah Alexander

    Business Development Manager

    “Most folks are about as happy as they make up their minds to be” - Abraham Lincoln

  • Brooke Helwig

    Brooke Helwig

    Digital Media Manager
    • Facebook
    • LinkedIn
    • Email

    Brooke Helwig

    Digital Media Manager

    “Never underestimate the power of a hashtag.”

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